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Enderton Turns Passion For Fitness Into Business

By Staff | Jun 2, 2009

CEDAR FALLS — There aren’t many students at the University of Northern Iowa who can pull a semi down the street with their bare hands, lift 400-pound weights over their head or flip tractor tires like they were pancakes. UNI sophomore Jared Enderton has accomplished all of these tasks.

Enderton, an exercise science major from Graettinger, recently launched a web-based business, Enderton-Strength.com, selling nutrition and fitness supplements. With exercise science coursework and numerous strongman titles under his belt, Enderton also offers customized supplement and training plans for aspiring athletes.

“Between strength training, classes and working for a supplement company, I’ve learned about supplements from just about every angle,” says Enderton. “As an athlete myself, I realized there wasn’t a place for people who don’t have the time or money to see a specialist to get supplements with customized plans.”

Customers visiting Enderton-Strength.com share their goals as well as their workout and supplement history with Enderton. After review, they receive suggestions for supplements according to their fitness goals and a 12-week training regimen with ongoing consultation.

Enderton attributes his passion for fitness to his high school wrestling career, where he placed first in the 1A, 189 lb. State Championship in 2007. The strength training techniques he learned in wrestling quickly became a new calling, and since then, Enderton has competed in more than six strongman competitions across the Midwest with the goal of becoming a professional strongman. In July, he will compete for an opportunity to win a Pro Card at a strongman show in Milwaukee, Wis.

Enderton said he got the idea of starting his own business after pursuing a certificate in entrepreneurship in addition to his exercise science degree. He currently operates out of an office at the John Pappajohn Entrepreneurial Center’s (JPEC) Student Business Incubator located on the UNI campus.

“I’ve learned that with careful business planning you can turn your passion into your job. Strength training and fitness are my passion, and I want to take what I have learned and help others with the same passion reach their goals.”

The JPEC, a division of UNI’s Business and Community Services, provides a range of innovative educational programs and support services designed for student entrepreneurs. The center provides expertise in all stages of business planning and development and serves as a vehicle to bring new products and technologies to market.

For more information about UNI’s JPEC, call (319) 273-JPEC or e-mail jpec@uni.edu