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Iowa Lakes Trustees Briefed On College’s Marketing Efforts

By Staff | Jan 19, 2017

EXPLAINING?MARKETING - Seth Hatland, Marketing & Media Specialist/Design Artist at Iowa Lakes Community College, showed members of the Board of Trustees of Iowa Lakes a portion of some of the projects he has worked on as Jane Campbell, Executive Director of Marketing, operates the PowerPoint at Tuesday’s meeting of the Board in Estherville. - - Submitted photo

A review of the marketing efforts for Iowa Lakes Community College was presented to the college’s Board of Trustees during the January meeting Tuesday afternoon.

Jane Campbell, Executive Director of Marketing for the college, introduced members of the marketing team at the institution who shared some of the accomplishments in attracting students to the college, as well as marketing goals for the future.

According to Campbell, marketing is evolving and more options for promoting the college and its programs are available nearly every day. This offers lots of opportunities, yet, staff must continue to track results including which media reach the college’s target audience the best.

“We have a staff with great expertise and creativity working to achieve goals of the future,” Campbell said. “I feel we are using the strengths of each of our co-workers to advance the college.”

Jolene Rogers, Community and Business Relations Executive Director, presented a 260 E Preliminary Agreement which allows a firm in the Iowa Lakes region to be a part of this year’s bond sale. She indicated that several other 260E and 260F projects are in progress.

Additionally, the Board of Trustees publically thanked Rogers for her family’s gift of $10,000 for an endowed scholarship to support students seeking agriculture or accounting degrees.

Continuing the discussions scholarships, Rogers informed the Trustees that the priority deadline for scholarship applications is Feb. 1. Some 200 applications have been started, with 60 already completed. The application is done completely online.

Scholarship requests will be reviewed again on March 1 and April 1. Through this process, students are able to make an informed decision as to what college they will attend this fall.

In other business, several applications for early retirement of staff and faculty were presented to the Trustees by Kathy Muller, Executive Director of Human Resources. The Trustees approved the requests for six early retirements, which will be effective June 30, 2017.

Delaine Hiney, Executive Director of Facilities Management provided the Trustees with updates on the construction of the Student Services addition in Emmetsburg, as well as the footprint plans for the Algona Tietz Entrepreneurial Center and the Fine Arts facility at the Estherville. Campus.

Hiney also informed the Trustees that Tuesday, Feb. 7 at 10:30 a.m. has been set as the time and date for the college to receive and publically open the Spencer Gateway project bids for a building faade and new roof. A public hearing is set for Feb. 14 in Estherville.

Also during the meeting, the Trustees reviewed the FY 16 Audit Report completed by Williams and Company. The report was issued as an unmodified opinion which means the report was a ‘clean’ review and continues the history of the college for good audit reports. The Trustees then set the date of Feb. 14 for a public hearing on the published budget for the 2018 Fiscal Year.

In final action, the board set Tuesday, Feb. 14, as the date of the next monthly meeting of the Trustees of Iowa Lakes Community College.