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Hoymans Purchase Riviera Theatre

By Staff | Apr 22, 2010

Emmetsburg’s movie theatre has new owners. Greg and Steve Hoyman of Emmetsburg have purchased the Riviera Theatre from Fridley Theatre Company. The Hoymans will take ownership on April 26.

“We are excited about keeping the theatre open and providing a new and better selection of products to Emmetsburg and Palo Alto County,” said Greg Hoyman.

The theatre will be closed from April 26 until May 7 to update the Main Street business.

The Hoymans plan a facelift that includes the front and lobby of the theatre. There will also be major renovation of the projection system and complete replacement of the sound system with state-of-the-art equipment.

“The Fridley company is closing a number of their single screen theatres to devote their attention to larger operations,” said Hoyman. “We did not want to see Emmetsburg lose its movie theatre and have stepped forward and purchased the business.”

“We think with improvements and a willingness to do some new things, we can make this work for the community,” added Steve Hoyman. “We have learned a lot about the movie business in the last two months. We have talked to people all over the country about the future of the industry and how movies are ordered and shown.”

The Hoymans have hired a booking agent to get movies to the Emmetsburg theatre in a timely manner. They also plan to have an ongoing list of what movies will be coming to Emmetsburg so people can plan when they want to see a show in Emmetsburg.

“We have also hired a company to come in and do a major upgrade of the projection system. This will make a better picture and give us the ability to do some innovative things,” said Hoyman. “We are really excited about the new sound system, which will be state-of-the-art.”

The theatre will be available for rent to groups that can use new services the Hoymans will be providing. Possibilities include: hosting speakers for presentations; X-box tournaments for kids; birthday parties; and back-up for church services, if needed. There will also be the capability for closed circuit programs.

“We hope people will understand when the theatre is closed for cleaning, painting and overhaul of equipment,” Hoyman said. “We will have more information soon about our grand opening events.”